Set Design

Icon Art Production specializes in providing comprehensive set design services tailored to the specific requirements of film, television, advertising, events, and multimedia productions. Our team comprises seasoned set designers, skilled artists, and talented craftsmen who collaborate closely to bring creative visions to life. From concept development to execution, we transform abstract ideas into captivating physical environments that enrich storytelling and captivate audiences. Whether it's crafting immersive sets for a film, designing dynamic backdrops for advertising campaigns, or creating visually striking environments for events, Icon Art Production is dedicated to delivering excellence in every aspect of set design.

  • Conceptualization: Set designers work closely with directors and producers to interpret the script or concept and develop a cohesive vision for the overall look and feel of the production.
  • Mood and Atmosphere: Set design sets the tone for a production by creating the desired mood and atmosphere through the choice of colors, textures, lighting, and spatial arrangement.
  • Time Period and Location: Set designers research and incorporate historical or geographical elements to accurately portray the time period and location of the production, ensuring authenticity and realism.
  • Style and Aesthetics: Set design reflects the artistic style and aesthetic preferences of the production, whether it's minimalist and modern or ornate and period-specific.
  • Functionality: Sets are designed to serve the practical needs of the production, including providing space for actors to perform, accommodating camera angles, and allowing for smooth transitions between scenes.
  • Props and Scenery: Set designers select and create props and scenery that enhance the visual storytelling and create a sense of realism within the set.
  • Versatility: Sets are often designed to be versatile, allowing for multiple configurations and adaptations to accommodate different scenes and staging requirements.
  • Budget and Logistics: Set designers work within budget constraints and consider logistical factors such as construction materials, transportation, and assembly timelines to ensure the feasibility of the design.
  • Safety and Regulations: Set designers prioritize safety considerations and adhere to industry regulations and guidelines to create a secure working environment for cast and crew.
  • Collaboration: Set design involves collaboration with various stakeholders, including directors, producers, cinematographers, and art department personnel, to ensure alignment with the overall vision of the production.


I am delighted to share my experience of working with Icon art production  over the past ten years. As a long-standing partner, I have continually been impressed by the exceptional service and unwavering support they provide.

From the very beginning, Icon art production has proven to be an invaluable asset to our projects. Their state-of-the-art studio spaces are not only well-maintained but also equipped with the latest technology, ensuring that our production quality is always top-notch. The versatility and convenience of their facilities have allowed us to bring our creative visions to life without any logistical hiccups.

Moreover, the camera equipment rentals offered by Icon art production have been a game-changer for us. Their inventory is extensive, featuring the latest models and cutting-edge technology. The equipment is always in impeccable condition, and the team at Icon art production. goes above and beyond to ensure that we have everything we need, when we need it.

One of the standout aspects of working with Icon House is their dedicated and highly skilled manpower. The crew members are not only experts in their respective fields but also incredibly professional and easy to work with. Their commitment to excellence and their collaborative spirit have significantly contributed to the success of our productions.

Over the past decade, Icon art production. has consistently demonstrated reliability, innovation, and a genuine passion for the craft of filmmaking. Their comprehensive support and attention to detail have made them an indispensable partner for us. We look forward to many more years of fruitful collaboration with Icon art production. whom we consider a part of our production family now.

Kalyan Chakravarthy
Kalyan Chakravarthy

Creative Director/ Producer


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